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TJ Maxx: $399 iPads a successful publicity stunt - Printable Version

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TJ Maxx: $399 iPads a successful publicity stunt - StingMe - 11-21-2010

Apparently TJ Maxx bought about 80 iPads from another retailer, marked them down $100 or more, and considered the ~$8,000 "loss" money well spent on all of the publicity generated:

"How to get on Steve Jobs' naughty list" http://tech.fortune.cnn.com/2010/11/19/how-to-get-on-steve-jobs-naughty-list/


Re: TJ Maxx: $399 iPads a successful publicity stunt - GeneL - 11-21-2010

Just checked. The stores that got them in my area had already sold out. Sad

Not surprising.


Re: TJ Maxx: $399 iPads a successful publicity stunt - decay - 11-21-2010

cunning stunts!