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How does a company gauge the effectiveness of a billboard? - Printable Version +- MacResource (https://forums.macresource.com) +-- Forum: My Category (https://forums.macresource.com/forumdisplay.php?fid=1) +--- Forum: Tips and Deals (https://forums.macresource.com/forumdisplay.php?fid=3) +--- Thread: How does a company gauge the effectiveness of a billboard? (/showthread.php?tid=127908) Pages:
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How does a company gauge the effectiveness of a billboard? - Dennis S - 12-01-2011 I can't think of a way to do it. Re: How does a company gauge the effectiveness of a billboard? - $tevie - 12-01-2011 You can't, not really. You know the estimated number of views and you pay for that and cross your fingers. Re: How does a company gauge the effectiveness of a billboard? - testcase - 12-01-2011 Never gave it any thought. Re: How does a company gauge the effectiveness of a billboard? - bazookaman - 12-01-2011 number of bullet holes? Re: How does a company gauge the effectiveness of a billboard? - hal - 12-01-2011 sales before sales during sales after compare and contrast... how else can it be done? Of course if we are talking 1 of 100s nationwide... dunno... Re: How does a company gauge the effectiveness of a billboard? - clay - 12-01-2011 you could use a custom URL mycompany.com/billboard and watch traffic on that specific URL (even if it just redirects to mycompany.com). That's what lots of retailers do in magazines to try and track effectiveness. Re: How does a company gauge the effectiveness of a billboard? - mattkime - 12-01-2011 car crashes Re: How does a company gauge the effectiveness of a billboard? - cbelt3 - 12-01-2011 clay wrote: clay- As a billboard reader and driver, I believe that this sort of thing is.. INSANE. Almost criminally insane. Imagine your putative consumer driving by at 70mph in heavy traffic, while adding vvv.clay.com/34hjas01 into his smartphone ? Crash ! Re: How does a company gauge the effectiveness of a billboard? - clay - 12-01-2011 I'm not saying I LIKE the practice, but that's one of the only ways to effectively track it. ![]() Re: How does a company gauge the effectiveness of a billboard? - Seacrest - 12-01-2011 You don't. You judge the effectiveness of your whole campaign. Oftentimes, they will do consumer research that gauges people's awareness of a brand or ad campaign, but those stats are aggregated, and 87% of them completely made up. It's more art than science, though, I imagine. I don't work in advertising. If I did, I would have already killed myself. |