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+--- Thread: Eat fried chicken FOR THE CURE! (/showthread.php?tid=131459)
Eat fried chicken FOR THE CURE! - hal - 02-03-2012
I didn't realize how insane this Komen stuff has gotten...
Re: Eat fried chicken FOR THE CURE! - Grace62 - 02-03-2012
The irony.
Re: Eat fried chicken FOR THE CURE! - $tevie - 02-03-2012
They were out of control with the branding. Because everyone assumed that trying to cure breast cancer was a noble and non-political endeavor which could only garner good will among their customers. Ha.
Re: Eat fried chicken FOR THE CURE! - hal - 02-03-2012
$tevie wrote:
They were out of control with the branding. Because everyone assumed that trying to cure breast cancer was a noble and non-political endeavor which could only garner good will among their customers. Ha.
yeah, who could have imagined that it could backfire?
Re: Eat fried chicken FOR THE CURE! - Gutenberg - 02-03-2012
I think it's a fake. Go to bucketsforacure.com and the domain's for sale. No way KFC would let that happen because of the satirical possibilities.
Re: Eat fried chicken FOR THE CURE! - Grace62 - 02-03-2012
Unfortunately, it was real. This was an earlier Komen PR fiasco and marketing disaster. They launched the partnership in 2010, both organizations apparently clueless about how it would be perceived. There was a lot of backlash and the partnership is no more.
http://gettingattention.org/articles/127/branding/nonprofit-brand-management-komen-kfc.html
This group's home page has a good article about the damage Komen has done to its brand in this latest episode.
Re: Eat fried chicken FOR THE CURE! - $tevie - 02-03-2012
This controversy flew right past me. I don't even remember the campaign, let alone the outcry. It does confirm how tone-deaf Komen had gotten.
http://abcnews.go.com/Health/Wellness/kfc-fights-breast-cancer-fried-chicken/story?id=10458830#.TyxRRSMkdiU
Re: Eat fried chicken FOR THE CURE! - Pam - 02-03-2012
Just how much of their money actually goes to research?
Re: Eat fried chicken FOR THE CURE! - Spock - 02-03-2012
Eat fried chicken? A strict diet of crow for the board of directors would be more appropriate.
Re: Eat fried chicken FOR THE CURE! - JoeH - 02-03-2012
Pam wrote:
Just how much of their money actually goes to research?
They claim about 24% goes to research. About 20% goes to administration and fund raising, the rest is community programs towards screening or support of breast cancer patients. How effective that research is depends on who is getting it, that is a bit harder to find out information on.