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+--- Thread: QUE SOra, sera [ whatever will be, will be ]?!.....Chipotle launches new item --> QUESO [ something went wrong ].....-gc (/showthread.php?tid=208999)
QUE SOra, sera [ whatever will be, will be ]?!.....Chipotle launches new item --> QUESO [ something went wrong ].....-gc - NewtonMP2100 - 09-19-2017
.....last week....and customers hate it.....calling it 'gritty' and 'tastes like crayons'.......
.....they lost chance to win back customers....
Chipotle's recovery hopes melt with 'gritty' queso
....Chipotle's queso is shaping up to be another disappointment for the struggling fast food chain.
The cheesy addition to the menu was rolled out with a bang last week. Customers appear unimpressed.
Many have used Twitter to share their views of the melted cheese dip, with some calling Chipotle's queso "gritty" and a "crime against cheese" that "tastes like crayons."
"Our queso is made with only real ingredients, which makes it different. We like that difference, but it is different," Chipotle responded to one unhappy customer.
Some analysts aren't buying that.
Goldman Sachs said initial reactions to the new dip "suggest few customers will become repeat consumers."
"A very negative reaction to the queso launch suggests Chipotle launched a product that is not meeting consumer expectations, and, as a result, missed a potentially significant opportunity to add queso as an incremental add-on," Goldman Sachs analysts wrote in a research note Monday.
Chiptole stock slipped 3.6% on Monday and was among the biggest losers on the S&P 500 index. It fell again Tuesday, dropping by 1.5%.
The best way to eat chipotle queso.. pic.twitter.com/Jdv9YHFS7G
— Nate McGovney (@domiNATE43) September 17, 2017
Chipotle has been struggling to win back customers following E. coli and norovirus outbreaks, as well as a recent rodent sighting in one of its restaurants in Dallas.
I'm sorry you're not a fan. Our queso uses all natural ingredients that we're proud of. We'll keep working on it. -Tara
— Chipotle (@ChipotleTweets) September 19, 2017
And it had high hopes for queso. Back in July the company described the dip as the cornerstone of its effort to "change the narrative and encourage our guests" to keep coming back.
Goldman Sachs said the negative response mirrored the reaction from consumers in trials, and suggested Chipotle had "rushed" to market with the new product.
the future's not ours......to see [ but the future for queso doesn't look good ]......?!
Re: QUE SOra, sera [ whatever will be, will be ]?!.....Chipotle launches new item --> QUESO [ something went wrong ].... - Robert M - 09-20-2017
Newton,
Tried it. Disgusting. Methinks someone needs to come up with a new recipe. The queso from Moe's Southwest Grill outclasses it on multiple levels. While not p[erfect by any means, Moes's queso always makes a quick bite more enjoyable.
Robert
Re: QUE SOra, sera [ whatever will be, will be ]?!.....Chipotle launches new item --> QUESO [ something went wrong ].... - NewtonMP2100 - 10-06-2017
....que....???