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+--- Thread: please sir, I want some more?!…..Chipotle CEO says they will serve bigger portions after customer complaints….. (/showthread.php?tid=288996)
please sir, I want some more?!…..Chipotle CEO says they will serve bigger portions after customer complaints….. - NewtonMP2100 - 07-26-2024
….about measly portions……claims due to bad training and will re-emphasize training & consistency…..
Chipotle CEO says restaurants will serve bigger portions after complaints
....Tired of measly Chipotle bowls? The company's CEO said Wednesday all restaurants will serve bigger portions following social media complaints against the Mexican grill chain over smaller servings.
Brian Niccol, the head of the company, said during an earnings call to investors that “there was never a directive to provide less to our customers,” but the company noticed the concerns about portion size on social media.
“Getting the feedback caused us to relook at our execution across our entire system,” he said. “We have focused in on those outlier portion scores based on consumer surveys.”
He noted about 10% of restaurants were outliers that needed to be retrained up to the “right standards.” The chain has about 3,500 locations in the U.S.
“We are re-emphasizing training and coaching round ensuring we are consistently making bowls and burritos correct. We have also leaned in and re-emphasized generous portions across all of our restaurants,” he added, noting that “it is a core brand equity of Chipotle.”
He said the company is already beginning to see those actions “positively reflected” in consumer scores.
Earlier this year, several people posted videos to TikTok complaining about Chipotle portions.
Food influencer Keith Lee made a video for his 16.3 million followers in May doing a taste test review of three items on the menu. In that clip, he complained about a lack of chicken in his bowl.
Another TikToker, who goes by Jack’s Dining Room, said in a video also in May: “When I get a bowl and they give me two pieces of chicken, I’m like, ‘Can you just add one more scoop?’ and they’re like, ‘You want double meat?’ and I’m like, ‘No, I just want the chicken I asked for.’ ... Like, am I crazy? Is that not fair?”
Following a flurry of critical videos, some TikTok users began posting videos showing themselves recording Chipotle workers as they were making their food, insinuating the pressure of the camera yields bigger portions. However, that too faced backlash for harassing workers.
But the complaints do not appear to have hurt the company's business. Chipotle reported quarterly earnings and revenue Wednesday that topped analysts’ expectations as it saw higher traffic at its restaurants, bucking an industry slowdown.
Shares of the company rose about 13% in extended trading before losing most of those gains and settling around 3% higher. As of Wednesday’s close, Chipotle’s stock had slid 17% this month, hurt by investor concerns about the health of the restaurant industry. In late June, the company executed a 50-for-1 stock split.
Demand for its food peaked in April, Niccol said on CNBC’s “Closing Bell: Overtime” on Wednesday. Same-store sales settled around 6% higher in June.
Traffic to its restaurants increased 8.7% despite the backlash on social media......
………….food…….glorious food……..?!
Re: please sir, I want some more?!…..Chipotle CEO says they will serve bigger portions after customer complaints….. - N-OS X-tasy! - 07-26-2024
Bad training? Bullshit. This is due to pure corporate greed... which is coming back to bite a lot of companies now.
Re: please sir, I want some more?!…..Chipotle CEO says they will serve bigger portions after customer complaints….. - mrbigstuff - 07-26-2024
I'm glad that they are having a relook, and not a nanook or a MacBook or a partook.
Re: please sir, I want some more?!…..Chipotle CEO says they will serve bigger portions after customer complaints….. - rz - 07-26-2024
I’ve rarely had an issue with too little food. I usually get tacos. They used to put one scoop of rice, one of beans and one of meat spread out over the three tacos. I’ve noticed in the last few years, they usually start with one scoop of each, then add a little more the tacos don’t look so “thin”. I’ve also noticed that people who get bowls or burritos usually get heaping scoops of each, so I don’t know where the complaints are coming from.
Re: please sir, I want some more?!…..Chipotle CEO says they will serve bigger portions after customer complaints….. - Buzz - 07-27-2024
Ditto per rz; I've heard the rumors, but the relative few Chipotle's that we occasionally dine at, all are rather liberal w/ their serving portions.
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Re: please sir, I want some more?!…..Chipotle CEO says they will serve bigger portions after customer complaints….. - Black - 07-27-2024
Buzz wrote:
Ditto per rz; I've heard the rumors, but the relative few Chipotle's that we occasionally dine at, all are rather liberal w/ their serving portions.
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Wrong side.
Re: please sir, I want some more?!…..Chipotle CEO says they will serve bigger portions after customer complaints….. - JoeH - 07-27-2024
I don't do Chipotle, their restaurant near where I worked did not have the best reputation. And that among college students.
Wikipedia has a short bit on the controversy. Apparently people have complained on TikTok about reduced sizes. In response to these an analyst from Wells Fargo and his team ordered 75 identical items from 8 Chipotles in the NYC area and found a lot of variance with servings ranging from 14 to 27 oz. So it could be management at particular stores.