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i wonder if they normalized for intent. if you gathered info on the usage of the N word among my son's peers on facebook you'd be aghast at the frequency. i am. i assume their twitter feeds are likewise. it's not used as an epithet or slur by the politically averse young. the same might also be said of the Q word within the glbt community.
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Graylocks, I was wondering the same thing. I have an early-twenties Black man as a FB friend and if you were to isolate some of his other friend's jokes, many of them would appear to be hate speech. It has been an eye opener for this old white lady I must say.
They did say the tweets are read by humans for context but unless they are reading entire threads I think there could be some real misinterpretation.
Same with the Q word, which the gay students where I used to work use as an adjective and not a pejorative.
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Anyhow, I am so skeptical about basing any "facts" or "data" on Twitter posts that I can hardly take these maps seriously. Also, I cannot believe that anyone would be surprised that the entire East Coast would have more racist tweets. It's not like the Northeast has been a heaven on earth for race relations.
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I read somewhere in the details that the data is the key words in a negative context.