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> So, assuming (until I verify with the paper) a column inch width of 1.83", a "four column inch" ad could be 3.66" wide, by 2 inches tall
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I'd confirm their column size first (get the spec from them) but I'm guessing that they will have you set it up in picas
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[quote JoeH]Speaking of Linotype, who was the competing maker of hot lead typesetters? I worked in a print shop for a few years between schools, just before they phased out their hot lead typesetting. Can't quite recall the name now.
Maybe Intertype ? From Google - Intertype started as International Typesetting Machine Company in 1911.
LyleH
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Go to the newspaper's website and find a link for advertising. They should have some sort of media kit available with the correct sizes.
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Paul, you have an 11-pica column there. You can set the preferences in your InDesign document to measure in picas. It's simpler. If you are doing a two-column ad, the ad will be 23 picas wide--most newspaper gutters are one pica. A pica is, for some reason, a sixth of an inch. Agates, another common newspaper measurement, are 14 to the inch. The measurements are utterly incompatible and don't divide easily, and that's probably why the printers' guilds love them so much.
Edit: P.S. Send them a pdf, not the ID document. PM me if you need details.
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...and who the heck pi'd my type drawer while I was out on break???
mutter,grumble.
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It was Intertype. My dad was a typographer in NYC. He had 3 machines. I used to get the jod of melting the old jobs down and recasting the pigs (lead logs) in the summer - that was brutal. He has about 10,000 sq. ft., mostly filled with California job cases of various fonts/sizes/etc., a proof press, a metal cutting table saw the 3 machines and the forge.
He and his partner bought 2 Compugraphic machines in the mid-70s, sold everything and moved into a space with 250 sq. ft. The business lost most of its allure for me then, but costs were so much less, profits rose significantly (until the desktop publishing revolution killed it, anyway...)
Cary
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Could be Intertype; odd what things you remember 30 years later, and which you don't. Do recall that the stack of pigs got much smaller every winter when the guys with pickps would "borrow" half a dozen to use for extra rear end traction. Mid '70's it was though. When I started in '75 they still usually had two guys going most days of the week setting type, though much of it was from papertape. Three years later when I left it was down to one guy working a typesetter two or three days a week. Pretty much everything else was coming in as camera ready copy or as film to make plates from.
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Call the ad department and they'll give you their ad sizes in inches.
