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This is an interesting read. I follow the stock market avidly but I either forgot about this news or didn't know it in the first place. Seems like Gil is really an underachiever. Another company bits the dust in a long trail of comopanies he has had a hand in.....and almost Apple.
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to this day there are people who defend Amelio. His track record says it all.
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He did a decent job slowing the bleeding at Apple, but that's about it. No way would he have had a vision to go any further than he did. But hey - he was an improvement over Michael Spindler, no?
Even better about Amelio's new venture is the involvement of fellow ex-Apple execs Ellen Hancock and Woz. Hancock was not dissimilar to Amelio: competent within a fairly narrow window of expertise, definitely not a great visionary or leader or whatever. Can't say Woz has set the business world on fire in a long time, but that's not what he's in it for. He wants to have fun and do cool stuff.
And I don't think John Sculley has many successes to show for himself after leaving Apple, either.
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I actually read Gil's book, the one about his time at Apple. I enjoyed it. GREAT anecdotes, some laugh-out-loud moments. And he did an entertaining job of defending his tenure there. He got an unfair rap for some things. His boldest act, without a doubt, was the Debentures maneuver, a spectacular financing effort to save Apple when it was nearly completely out of cash. He essentially pulled off, in one mass conference call, a fundraising deal that usually takes weeks of flying around the U.S. meeting with investors. Jobs even credited that move with saving Apple during it's most critical time financially. Gil had do to a lot of ugly dirty work (firing the crooks inside Apple, for example) the kind of stuff that isn't glamorous at all.
Gil naturally presented his side of the story, and took a few shots at Jobs, so you have to view it in context, it's his subjective account. He didn't do nearly the damage to Apple that his predecessors did. He paved the way for Jobs return to Apple. He was all right.
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I thought running companies into the ground was how one moved up the corporate ladder.
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[quote mattkime]I thought running companies into the ground was how one moved up the corporate ladder.
It worked for Bob Nardelli.
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It worked for Steve Jobs, too.