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The world IS coming to an end after all? And Apple is to blame?
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It's interesting how so much buzz can be generated from a non-existent product.
Hasn't the publishing world already faced a great challenge from the interwebs?
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If they were to provide a digital storefront for publications it would need to use an open DRM free formT for the files. Without that it is doomed to failure.
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It's interesting how so much buzz can be generated from a non-existent product.
True. But consider this and other forum's outrageous criticisms of various Apple products that were rumored, imagined, supposed, etc., that had yet to see the light of day, with no actual knowledge about those products.
There is some merit to all the buzz, though. Apple *has* changed the business model of buying music significantly, and the music industry more than the music industry would like.
The publishing industry would be foolish not to consider the possible changes that Apple might bring about. Obviously that doesn't mean that they will make good business decisions anyway.
Apple's track record and Stevie's business accumen (part of which is his penchant for secrecy) invite buzz.
I like that.
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This article mentions that the publishers want to be able to get the demographics of the readers in order to sell ads. In a dynamic format like the one that some envision, wouldn't the advertising also be dynamic, i.e. tailored to the individual who is reading the content?
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Ammo, I'd say you are spot-on. One of the models will probably be get an e-book or subscription for free or discounted if you agree to give all your demog info (and conversely subject yourself to ads while reading). I have a friend who works for a large cc company whose job is to crunch data on their customers by purchasing patterns, so this is already happening. My understanding is his cc then sells this info to various marketers.
I will rue the day when we start seeing bona fide product placement by "authors" in literature. Ugh. It's already been in full force in film and TV for decades now. Is everything for sale? My day job is in advertising. I think the industry goes too far, is too intrusive in many cases, but there is nothing I can do about it.
On a positive note, e-books will doubtless change revenue-sharing models for authors like myself. More importantly, the advance of e-publishing on a large scale first with e-readers, then with Kindle and soon to be with Apple's tablet, will level the playing field for authors in a good way imho. Publishers typically give authors a very, very small percentage of sales, less than publishing reps are paid in many cases. This will make self-publishing a lot easier and more profitable for the people who actually write vs. the suits as it were. By the same token, there will be more drivel to sift through, but that's gonna be there either way.
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I wonder what they will market to those that download the Anarchist's Cookbook?
