Wonka themed give away, man how I miss Steve Jobs

[pRICE cUBE]

http://www.cultofmac.com/163265/steve-jo...-purchase/


Ken Segall’s new book, Insanely Simple: The Obsession That Drive Apple’s Success, made its debut this week, and one of the more entertaining anecdotes within details Steve Jobs’s plans to celebrate the one millionth iMac purchase.

Rather than a $10,000 iTunes Gift Card like the company usually offers up for milestone App Store downloads, Steve wanted to play Willy Wonka and provide the lucky customer with a golden ticket that would entitle them to a full refund on their iMac purchase and a personal tour around Apple’s Cupertino campus.

Steve even wanted to dress up like Wonka, Segall writes, complete with a purple suit and top hat. He even had Apple employees working to design the golden ticket:

Steve’s idea was to do a Willy Wonka with it. Just as Wonka did in the movie, Steve wanted to put a golden certificate representing the millionth iMac inside the box of one iMac, and publicize that fact. Whoever opened the lucky iMac box would be refunded the purchase price and be flown to Cupertino, where he or she (and, presumably, the accompanying family) would be taken on a tour of the Apple campus.

[datbeme]

No way that golden ticket would have made it into the Amazon supply chain, so my chances of getting one now are about the same.

[mikebw]

After the tour they would have to be killed however, so as not to reveal any of their secrets. Or at least sent into space in their glass elevator!

[rgG]

Would all the Apple employees have to dress like Oompa Loompas during the tour?

[DeusxMac]

pRICE cUBE wrote:
http://www.cultofmac.com/163265/steve-jo...-purchase/


Ken Segall’s new book, Insanely Simple: The Obsession That Drive Apple’s Success, made its debut this week...

Hope his publisher had a proofreader to correct that title before it actually shipped. lap:

[DRR]

My question is this.

Fortunately for them, California law dictates that such competitions allow entry without requiring a purchase, which meant Apple must provide a way for people to enter without actually purchasing an iMac. The rule subsequently scuppered Steve’s plan.

If this is the case, how did they do the "One Millionth song purchased at iTunes" or the "one billionth iOS app" promotions?

[mikebw]

DRR wrote:
My question is this.

Fortunately for them, California law dictates that such competitions allow entry without requiring a purchase, which meant Apple must provide a way for people to enter without actually purchasing an iMac. The rule subsequently scuppered Steve’s plan.

If this is the case, how did they do the "One Millionth song purchased at iTunes" or the "one billionth iOS app" promotions?

I think you could have mailed in an entry form.

[DRR]

mikebw wrote:
[quote=DRR]
My question is this.

Fortunately for them, California law dictates that such competitions allow entry without requiring a purchase, which meant Apple must provide a way for people to enter without actually purchasing an iMac. The rule subsequently scuppered Steve’s plan.

If this is the case, how did they do the "One Millionth song purchased at iTunes" or the "one billionth iOS app" promotions?

I think you could have mailed in an entry form.
Really? Mail in an entry form to be the one billionth iOS app downloaded? How on earth does that work?

[N-OS X-tasy!]

Also... one millionth iMac sold? How would they know which box would be the one millionth sold? How long would it take to sell one million iMacs - a week? Two? Three?

[RAMd®d]

I believe it was the one-billionth app downloaded, not sold.

There are a few free apps available.