09-07-2020, 04:09 PM
https://www.cultofmac.com/500422/tiah-20...reduction/
A rare misstep (considering Apple’s usual mastery of the press), this tone-deaf PR move backfires immediately. Early adopters rage about shelling out premium prices for their first-generation iPhones. Fortunately, Apple makes good.
Apple’s decision to eliminate the lower-tier iPhone and cut the price for the 8GB version to $399 from $599, seemed great to casual fans. (Apple slashed the price on remaining stock of the 4GB model to just $299.) Suddenly, a phone that many people criticized as unfeasibly expensive became far more affordable.
Nonetheless, Apple sprang into action to make good with irritated customers. Steve Jobs reported receiving “hundreds” of angry emails on the subject. To deal with the backlash, he decided Apple would offer a $100 credit to anyone who paid the original full price for an iPhone. That still left customers $100 out of pocket, but the swift response earned Apple loads of goodwill.
A rare misstep (considering Apple’s usual mastery of the press), this tone-deaf PR move backfires immediately. Early adopters rage about shelling out premium prices for their first-generation iPhones. Fortunately, Apple makes good.
Apple’s decision to eliminate the lower-tier iPhone and cut the price for the 8GB version to $399 from $599, seemed great to casual fans. (Apple slashed the price on remaining stock of the 4GB model to just $299.) Suddenly, a phone that many people criticized as unfeasibly expensive became far more affordable.
Nonetheless, Apple sprang into action to make good with irritated customers. Steve Jobs reported receiving “hundreds” of angry emails on the subject. To deal with the backlash, he decided Apple would offer a $100 credit to anyone who paid the original full price for an iPhone. That still left customers $100 out of pocket, but the swift response earned Apple loads of goodwill.
