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http://www.msnbc.msn.com/id/23879966/
The poll of nearly 2,000 professionals and students by online magazine brandchannel.com asked its readers to identify the brands with the greatest impact on their lives, and say how they affected readers' behavior and their view of the world.
Apple was the overwhelming winner. Apple triumphed in six categories including most inspiring brand and the one readers cannot live without.
Microsoft received the dubious honor of the brand most readers wanted to argue with, and the one they most wanted to revamp.
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One thing I'm curious about though...
When Apple is riding high, the press loves to shower praise on it. When Apple is in a slump, everybody's an expert. Every financial editor in the Western world has the must-have prescription, the important advice Apple must listen to. There's endless articles written by know-it-all business reporters and tech columnists with titles like "What Apple needs to do to survive" or "Ten steps Apple must take" or "Is Apple losing its polish?", "Why Apple will fail", "Who will buy the failing Apple?" the list goes on and on.
Microsoft is in a long, stale slump, not a whole lot is written about it along these lines. Microsoft actually could use some renewed energy and focus (disclaimer, my wife works at MS, the employees aren't fond of Ballmer's governance, and wonder if he'll ever be replaced) Microsoft is more in need of revitalization and reorganization than ever, but oddly, few in the media have much "advice" for what "Microsoft needs to do to recover its greatness".
I realize Apple is a media darling, especially now. But just wait, all they need is one or two disappointing quarters, or some internal shakeups, a product that falls short of expectations, and the experts start typing their business advice, rushing to deadline week after week, trying to out-do each other. As predictable as Steve Jobs black shirt.
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Good point, guitarist.
If Apple didn't "matter" to so many people this wouldn't happen.
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Microsoft is the company I just love to hate.
My boyfriend, Microsoft developer, formerly of Dell (they announced a plant closing in Austin today and layoffs, btw), spends most of his work time fighting quirks in the MS development environments. For every 1 hour of productive work, he wastes another 8-10 hours of fighting quirky bugs, recovering lost work, and cursing.
He's now seen the light...poor guy wants a Mac so bad it hurts. :-)
If he wanted to start programming for the Mac, can anyone recommend where he might start? He has a strong programming background, but needs a push in the right direction.
