12-12-2005, 09:16 PM
From an article I read this morning, a positive look at Apple's success.
The five rules of cool
By Harris Collingwood
December 13, 2005 - 12:00AM
Almost since its founding in 1976, Apple Computer has enjoyed a prominence out of all proportion to its rather modest share of the personal computer market. That prominence can be measured by the attention lavished on the company's every move as well as every attempt to analyse its strategy and tactics.
Consider the uproar from Macintosh purists when Apple launched its brief attempt to license its operating system to other hardware companies. When Apple reversed course and opted to keep its operating system to itself, another camp bellowed just as loudly.
Whenever a journalist suggests that Apple might be something less than the most perfect organisation in recorded history, the poor sap is deluged with emails and phone calls from self-appointed "Mac Marines."
------
note: the "Mac Marines" line made me laugh, but really, who are these people? Why do these self-appointed militants feel compelled to display blind loyalty, and get infantile about it? These are the nuts who amplify Apple's "Cult" image, which hurts more than helps. This must drive columnists crazy, always having to qualify analysis or criticism by adding "mac fantatics, please don't bomb my inbox".
What's the deal with these guys? Would any of you admit to having done this? Written an angry note to an editor after an article about Apple you didn't like? Know anyone who has? Any way we can get these people to SHUT UP? Interested in your thoughts on this. I'm sure you've seen columnists make a note about this, begging mac heads not to bomb them. Why do this? How does it help anything? I wish we could stick a sock in their mouth, or take away their mac priveleges for a month. You know what I mean?
Full article here:
http://www.theage.com.au/news/soapbox/th...e=fullpage#
The five rules of cool
By Harris Collingwood
December 13, 2005 - 12:00AM
Almost since its founding in 1976, Apple Computer has enjoyed a prominence out of all proportion to its rather modest share of the personal computer market. That prominence can be measured by the attention lavished on the company's every move as well as every attempt to analyse its strategy and tactics.
Consider the uproar from Macintosh purists when Apple launched its brief attempt to license its operating system to other hardware companies. When Apple reversed course and opted to keep its operating system to itself, another camp bellowed just as loudly.
Whenever a journalist suggests that Apple might be something less than the most perfect organisation in recorded history, the poor sap is deluged with emails and phone calls from self-appointed "Mac Marines."
------
note: the "Mac Marines" line made me laugh, but really, who are these people? Why do these self-appointed militants feel compelled to display blind loyalty, and get infantile about it? These are the nuts who amplify Apple's "Cult" image, which hurts more than helps. This must drive columnists crazy, always having to qualify analysis or criticism by adding "mac fantatics, please don't bomb my inbox".
What's the deal with these guys? Would any of you admit to having done this? Written an angry note to an editor after an article about Apple you didn't like? Know anyone who has? Any way we can get these people to SHUT UP? Interested in your thoughts on this. I'm sure you've seen columnists make a note about this, begging mac heads not to bomb them. Why do this? How does it help anything? I wish we could stick a sock in their mouth, or take away their mac priveleges for a month. You know what I mean?
Full article here:
http://www.theage.com.au/news/soapbox/th...e=fullpage#