07-01-2011, 04:36 PM
Is this the end of the Pentax as a great camera?
"Ricoh on Friday said it will acquire Hoya Corp.’s Pentax brand as a bid to strengthen its position in the still-growing digital SLR camera market.
The Japanese company says it will begin using the Pentax name on its own branded camera products. Terms weren’t disclosed, but AFP pegs it at $124 million.
While the company has long made cameras, and now offers mostly compact digital cameras, Ricoh has in recent years more strongly supported its enterprise copier and multifunction printer businesses. The Pentax deal bolsters its consumer presence and serves as growth for the company."