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Has anyone else been seeing a lot of "I am XYZ, and I am a Mormon" commercials?
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The LDS church is fighting a losing PR battle against some pretty unflattering stereotypes in popular culture. I don't think the "I am Mormon" campaign is about Mitt Romney. They are trying to push back against the hit TV shows and the Broadway plays, plus the Prop 8 campaign, all of which have influenced public opinion about Mormons.

Apparently they did a nationwide survey about attitudes towards Mormons and the LDS church and found out that a lot of Americans are both lacking information (i.e. thinking Mormons aren't Christians) and hold negative opinions towards Mormons.

Romney has been a national figure for a decade and doesn't exactly wear his religion on his sleeve.
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Re: Has anyone else been seeing a lot of "I am XYZ, and I am a Mormon" commercials? - by Grace62 - 10-22-2011, 01:02 AM

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