10-26-2011, 12:50 AM
Black wrote:
"Brands who tap into this loyalty when a consumer is a tween, and nurture it through the teen years,
Tweens is not twenties?
Tweens are between child and teen years - age 9-13, depending upon who you ask. For girls sometimes it's called "too old for toys, too young for boys." Supposedly they are brand-obsessed, but my own kids were not so much. If they have so much purchasing power I have to wonder where that's coming from, guilty parents? They're not old enough to work.