12-14-2011, 04:13 AM
space-time wrote:
I wonder why they didn't do this all along
Because this use of resources doesn't actually help Apple in the least. The iPhone 4 was very publicly leaked and it still went on to sell quite well (to say the least).
Apple's combative secrecy is no longer cute. They don't have to run their mouths to the press all the time nor do they need a bunch of official corporate blogs (or Twitter and/or Facebook presence) to be successful. On the other end of the scale, purposely wasting time putting real resources into falsifying product info is likewise senseless.
Apple is still trying to find a productive middle ground.