02-06-2012, 02:56 PM
They're just another in a long of companies looking to find the holy grail that is a way to dispel the 'got to have it' aura of cool that surrounds a popular Apple product. Bash the idea of the product before it's made. Bash the product once it is made. Bash the price. Bash the users.
Most times it's not done too well, to be generous. Most of the Samsung ads have had a whiff of desperation to them ("I've been 'Samsunged' again"? Really?) I really think the OTT Super Bowl commercial had the potential to gain traction except for the actual product itself. Who wants a device that needs a stylus (and some kind of special stylus at that) to work as intended?
Maybe a little less time at the ad agency, and a little more in the R&D department is what's needed.
Most times it's not done too well, to be generous. Most of the Samsung ads have had a whiff of desperation to them ("I've been 'Samsunged' again"? Really?) I really think the OTT Super Bowl commercial had the potential to gain traction except for the actual product itself. Who wants a device that needs a stylus (and some kind of special stylus at that) to work as intended?
Maybe a little less time at the ad agency, and a little more in the R&D department is what's needed.