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Built in Detroit, the new Shinola knows what time it is
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Hey, grumpyguy, et al... New watches (and other stuff to check out) from Detroit!



What does the name of a snuffed-out brand of shoe polish and a Detroit manufacturing revival have in common? It sounds like the start of a bad joke—especially in light of this week's major municipal bankruptcy filing. While there is a punchline, the answer tells a compelling story of entrepreneurship, patriotism and profits.

The road to this Motor City start-up began with a simple idea: We wanted to "manufacture in the United States," recalled Heath Carr, chief executive of Shinola, the maker of Detroit-built watches and bicycles. (Yep, the company derived its name from the World War II phrase, "You don't know s--- from Shinola.")


http://www.cnbc.com/id/100916852?__source=yahoo
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Built in Detroit, the new Shinola knows what time it is - by DP - 07-27-2013, 12:48 PM

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