09-07-2012, 06:52 AM
guitarist wrote:
Will the term "LTE" will never connect with consumers?
Any product that has a bunch of letters, instead of meaningful words, after the name, is just another product with some letters added on, and is indistinguishable from hundreds of other unmemorable products with unnecessary letters associated with it. People are busy, and don't care to decode them.
On the other hand, if they're trying to promote a course in "bad branding techniques 101", it's a good example!
You lost me. The iPad pages on Apple's own site mentions LTE all over the place. The actual iPad model is called iPad WiFi + Cellular. That's any better than Kindle Fire HD LTE?