This is why marketing people suck.

[OWC Jamie]

Uncle Wig wrote:
Someone got paid $$$ for this:

In a continuation of its “Up for Whatever” campaign, a wide blue band low on the label says, “The perfect beer for removing ‘no’ from your vocabulary for the night.”

http://www.nytimes.com/2015/04/29/busine...nline.html

It doesn't say , “The perfect beer for removing ‘no’ from HER vocabulary for the night.”
It doesn't say , “The perfect beer for removing ‘no’ from HIS vocabulary for the night.”


While it's not surprising the usual cast of characters looking to be offended by something/anything and will project their own fears, uncertainties, doubts and agendas regarding their own dishonesty re the intent and author's intended meaning of the slogan.

Probably an ill-advised or poorly thought thru campaign in a world full of cowards with exploitation and race cards used like some kind of substitute for non-earned badges of courage .