06-09-2015, 06:07 PM
That article offered zero insight into the delay, only this speculation:
That is almost always the case, yes, because marketing efforts take time (and so, will HAVE lead time) and even when using templates, it takes time to create the email content and build the newsletter.
However, scheduled emails still must be sent using a database of addresses and the database can be updated at any time.
It's merely a personnel issue. They don't want to pay someone a couple of bucks to update the list every day. Example: he finally got a manager who got a manager who reversed the charge right then.
Companies don't care. We pay the price.
Are there already five days of marketing messages lined up ready to post?
That is almost always the case, yes, because marketing efforts take time (and so, will HAVE lead time) and even when using templates, it takes time to create the email content and build the newsletter.
However, scheduled emails still must be sent using a database of addresses and the database can be updated at any time.
It's merely a personnel issue. They don't want to pay someone a couple of bucks to update the list every day. Example: he finally got a manager who got a manager who reversed the charge right then.
Companies don't care. We pay the price.