AMA calls for an end to direct to consumer drug marketing

[pdq]

Good on the AMA.

Does anyone believe drug companies spending bazillions on advertising is a good thing? e.g:

Science Blogs wrote: Nexium is actually a drug which should never have even been approved by the FDA. It really is only prescribed because of intense marketing because, logically, it has no business on the market and is no different than an existing drug [ie now-generic and less expensive] prilosec. Why would doctors irrationally prescribe this drug then? Because advertising encourages irrational choices.