AMA calls for an end to direct to consumer drug marketing

[M A V I C]

I'm going to create my own drug. It's called "Leftoutium". It's for all those people who feel like they're missing out from all the cool prescription drugs they see advertised. I'll use statements like "Are you disappointed that those good looking people having fun in drug ads are excluding you from being like them because you don't take their meds? Now's your chance to join the club." I'd show shots of people being left out of the crowd, then when they pop the pill, they get invited over.

I'm not sure on pricing. Maybe $50 for a week's supply. It'd just be a sugar pill, but it would come in some cool packaging and have a cool web site.

michaelb wrote:
I assume there would some 1st amendment argument that allows this and would make a ban difficult. The FDA could probably regulate claims in ads more carefully. It would also be nice not to allow or to limit the cost of advertising in the price of drugs for Medicare and for drugs in exchange plans.

If that were true, why do restrictions on tobacco advertising exist?