AMA calls for an end to direct to consumer drug marketing

[DavidS]

DeusxMac wrote:

I remember the product roll-out advertising for Nexium
Their radio ads never stated the name of the drug nor what it did; they merely mentioned the "purple pill" and "ask you doctor about" it.
Shameful.

If I remember correctly, the FDA regulations stated that if the company advertised what the drug does, they also had to list potential side effects (i.e. "up to and not including death").

Allegra had someone wind surfing through a field of wheat. That was all, just "ask you doctor if Allegra is right for you."