01-20-2016, 02:47 PM
I've thought that a hybrid dealership would be a good idea.
A location where a customer can go for answers, sit in the car for comfort, kick the tires, etc.. It would have a reasonable selection of the various models for examination but not sale. The customer would then order the vehicle the way they want it (color, options, etc). The car would then be made to those specs and delivered.
This may also be the place to arrange financing or trade ins.
This model would allow customers to get the car the way they want it. Likewise the "dealership" would not need 100 acres and $1m in inventory. The "dealership" would receive a commission just like the Saturn dealerships did with their fixed price sales. The downside for the customer is you wait for delivery.
I know I would be more apt to buy with that sales model than just an internet web page and phone conversation. This would be a seamless integration of the current dealership model and the internet.
A location where a customer can go for answers, sit in the car for comfort, kick the tires, etc.. It would have a reasonable selection of the various models for examination but not sale. The customer would then order the vehicle the way they want it (color, options, etc). The car would then be made to those specs and delivered.
This may also be the place to arrange financing or trade ins.
This model would allow customers to get the car the way they want it. Likewise the "dealership" would not need 100 acres and $1m in inventory. The "dealership" would receive a commission just like the Saturn dealerships did with their fixed price sales. The downside for the customer is you wait for delivery.
I know I would be more apt to buy with that sales model than just an internet web page and phone conversation. This would be a seamless integration of the current dealership model and the internet.