01-09-2007, 05:03 AM
I just saw a commercial during the Fla/Ohio State game that "Cingular is now AT&T."
I knew the name change was coming, but was shocked that it happened so fast.
Under any normal marketing campaign protocol (I've worked on bank mergers, etc.), it should take months to do such a switch.
The merger was literally approved last week.
Could we be seeing a lot more from Cingular tomorrow?
I knew the name change was coming, but was shocked that it happened so fast.
Under any normal marketing campaign protocol (I've worked on bank mergers, etc.), it should take months to do such a switch.
The merger was literally approved last week.
Could we be seeing a lot more from Cingular tomorrow?