11-12-2023, 04:05 PM
businessinsider wrote:
Under increasing pressure from new competition, Tesla spent the past year slashing the average price of its models….
This is not true, Tesla effectively has no competition. They’ve not been cutting prices in response to other EV manufacturers. Rather they erroneously believe that EV prices are too high. I say erroneously, because as the article notes, these price cuts are not translating to increased sales. And to clarify, sales are increasing to be sure, but just not as fast as Tesla is increasing production.
The primary problem is Tesla (and the rest of the EV industry) not advertising. There’s too much FUD and ignorance out there on everything like range to cost, and so consumers who could most benefit from EVs are not buying. Musk is too butt hurt from the way the media has treated Tesla in the past, and so is loathe to give them any money for advertising. He needs to man up and stop ignoring his fiduciary responsibility to the company and do what right for business.