04-16-2007, 06:51 PM
So, Frys has stores in 9 states. They have now turned Outpost.com into Frys.com. They run ads in the newspapers of their markets 5 out of 7 days of the week (at least in Atlanta it's that way) including a multi-page Friday ad.
I can't understand why their ads, sales, and products are different in each market. They don't price match their own stores and don't price-match Frys.com. I'm curious as to how much extra they spend on marketing for this policy?
It seems to me that it would make more sense to run the same ad in every market at the same time, like most other retailers do. Most other retailers will price match their online store if it is cheaper. I could understand their refusal when it was still Outpost.com, but what is the excuse now?
Fry's has only been in Atlanta for the last couple of years, so I'm curious as to the opinion of you left-coasters who have dealt with them for longer..
Don't get me wrong, I was thrilled to see them open stores in Atlanta, but am just wondering about these policies that seem counter-intuitive.
I can't understand why their ads, sales, and products are different in each market. They don't price match their own stores and don't price-match Frys.com. I'm curious as to how much extra they spend on marketing for this policy?
It seems to me that it would make more sense to run the same ad in every market at the same time, like most other retailers do. Most other retailers will price match their online store if it is cheaper. I could understand their refusal when it was still Outpost.com, but what is the excuse now?
Fry's has only been in Atlanta for the last couple of years, so I'm curious as to the opinion of you left-coasters who have dealt with them for longer..
Don't get me wrong, I was thrilled to see them open stores in Atlanta, but am just wondering about these policies that seem counter-intuitive.