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At Apple "Enterprise" is a Four Letter Word!
#3
Compare and contrast to David Pogue's theories as to why Apple doesn't fly in the enterprise. Steel cage match!

http://www.nytimes.com/2006/08/16/techno...1159329600&en=c90f153881e18981&ei=5070

Neither one of them offer up one of the most significant reasons why Apple machines don't make a bigger dent in the enterprise: they don't offer real corporate-grade on-site service or 24-hour replacement of any kind for any machine other than the Xserves. Dell and Lenovo and all the other guys have field techs that come out and perform near-immediate repairs and replacements on desktop machines and laptops, if you pony up the bucks for that kind of support contract.

Apple isn't really trying very hard in the enterprise at all, and I don't think they care much about it all at the moment. They're doing pretty well with their traditional market niches, and playing the enterprise desktop game is like playing the $400 consumer PC game: lots of work for little reward (margins).
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Re: At Apple "Enterprise" is a Four Letter Word! - by Silencio - 09-26-2006, 04:00 AM

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