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Protecting one's "intellectual property": how to?
#8
As Mr. Downtown said– put together a small style guide/manual and approach the perp. Tell her that she may not be aware that there are certain guidelines in order for the graphic to be used properly. And go over the manual with her. Explain that it dilutes the brand when used improperly. If she doesn't go along, go over her head, nicely. If they don't care what you think. Send them a nice letter stating that although your relationship has been fulfilling, you can no longer allow them to use your graphic if they refuse to follow the style guide presented to them, and to please stop.
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Re: Protecting one's "intellectual property": how to? - by Big Daddy Cool - 12-11-2006, 06:24 AM

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