Lifetime cost vs purchase cost

[Jem]

Yes. It would be nice. And while we're at it, how about publishing what percentage of rebates are actually fulflled for products that are listed at a given price "After rebate."

Or better yet, what the average amount of time that is required for a consumer filling out, documenting, sending in and following up on rebates.

A lot of business and marketing is smoke and mirrors. Smart consumers are able to see past this, but not without considerable effort.