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What's up with Fry's marketing/advertising??
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Fry's is usually incredibly smart in everything they do, in terms of sales amounts per square foot per day/month/year. I used to go to the Fry's store in Sunnyvale in 1990. My impression is that they have no interest in being the Target of electronics. They are totally not interested in cheap prices and have no need to price match. They want to sell massive volumes at full retail, with a few good deals here and there.

Brilliant idea, in terms of profitability. Poor customer service, full retail, terrible return policy (I think they train the staff to degrade and abuse the customer, and humiliate them out of trying to make a return), and massive volume. Equals consistent record-setting profits per square foot.

Or am I totally wrong?
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Re: What's up with Fry's marketing/advertising?? - by roshi - 04-16-2007, 07:25 PM

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