10-01-2007, 03:21 AM
Make sure you know how wide the column is. Different papers vary in size; it stands to reason their columns would. Also if the ad is display size the columns would be wider than if it was an ad placed in the classified section.
When you say "4 column inches" is that 2 columns x 2" deep or 4 columns x 1" deep? You need to know the column width.
I am guessing the depth of the ad would be in even inches? We used to measure in picas.
Give the newspaper a call tomorrow and get the specs.
When you say "4 column inches" is that 2 columns x 2" deep or 4 columns x 1" deep? You need to know the column width.
I am guessing the depth of the ad would be in even inches? We used to measure in picas.
Give the newspaper a call tomorrow and get the specs.