10-01-2007, 03:25 AM
A column is generally 11 pica or a aprox 1.83 inches and is used to measure the width
It can vary from paper to paper but the ad rep can give you the exacts.
Vertical space is measured in plain old inches - so if your ad is 1 column wide by 3 inches tall
then it is 3 column inches.
The width can vary if you are more than one column wide, because of the space between the columns
If you went 2 columns wide you pick up the space between the columns but the outside edge space is preserved.
Best bet is to get actual pica measurement from the paper.
You guys and your computer typesetting are fast.
Of course I was hand setting my answer with individual type and I couldn't find the slugs
and someone didn't put the leading back when they were done ... plus it's backwards and upside down !
It can vary from paper to paper but the ad rep can give you the exacts.
Vertical space is measured in plain old inches - so if your ad is 1 column wide by 3 inches tall
then it is 3 column inches.
The width can vary if you are more than one column wide, because of the space between the columns
If you went 2 columns wide you pick up the space between the columns but the outside edge space is preserved.
Best bet is to get actual pica measurement from the paper.
You guys and your computer typesetting are fast.
Of course I was hand setting my answer with individual type and I couldn't find the slugs
and someone didn't put the leading back when they were done ... plus it's backwards and upside down !