So... what are newspaper "Column Inches" in actual inches?

[lafinfil]

>
> So, assuming (until I verify with the paper) a column inch width of 1.83", a "four column inch" ad could be 3.66" wide, by 2 inches tall
>

I'd confirm their column size first (get the spec from them) but I'm guessing that they will have you set it up in picas