01-15-2008, 09:38 PM
[quote Robert M]Mavic,
I'm not sure if your post is sarcastic or serious. But, if it's sarcastic then you're definitely off-base. I'm willing to bet if you ask the average consumer about purchasing TV shows and movies or renting them via the ITunes and watching them via the AppleTV, they'll still likely say, "Okay. How much does it cost?" Show them the price tag for the AppleTV and they'll lose interest pretty quickly. And, remember, the average person has no interest in watching TV shows and movies on their computer. They want to watch it on their TV and not need _another_ big gadget to do it. a little dongle, maybe but something like the AppleTV? Nopes.
Robert
Robert,
A LOT of people have paid in the range of $200 for a device that makes their lives simpler, or improves their experience watching movies or TV. Think Tivo, or the money spent on upgrading to DVD players from VHS over the past 10 years.
I'm not saying the AppleTV is exactly analogous in this respect, just that people will and DO pay a small premium if something is shown to have some inherent value for the way they want to live their lives.
For some (many?) on demand hi-def movies rentals without a monthly contract could be that kind of value. add in the other features I mentioned above and it only gets more compelling.
I think Apples big challenge IS going to be how to market this so it makes sense to a populace that is used to think in terms of DVD players, Cable boxes and Tivo.
If they can get past that I think the public will take to it in the same way they did the iPod and iTunes.
I'm not sure if your post is sarcastic or serious. But, if it's sarcastic then you're definitely off-base. I'm willing to bet if you ask the average consumer about purchasing TV shows and movies or renting them via the ITunes and watching them via the AppleTV, they'll still likely say, "Okay. How much does it cost?" Show them the price tag for the AppleTV and they'll lose interest pretty quickly. And, remember, the average person has no interest in watching TV shows and movies on their computer. They want to watch it on their TV and not need _another_ big gadget to do it. a little dongle, maybe but something like the AppleTV? Nopes.
Robert
Robert,
A LOT of people have paid in the range of $200 for a device that makes their lives simpler, or improves their experience watching movies or TV. Think Tivo, or the money spent on upgrading to DVD players from VHS over the past 10 years.
I'm not saying the AppleTV is exactly analogous in this respect, just that people will and DO pay a small premium if something is shown to have some inherent value for the way they want to live their lives.
For some (many?) on demand hi-def movies rentals without a monthly contract could be that kind of value. add in the other features I mentioned above and it only gets more compelling.
I think Apples big challenge IS going to be how to market this so it makes sense to a populace that is used to think in terms of DVD players, Cable boxes and Tivo.
If they can get past that I think the public will take to it in the same way they did the iPod and iTunes.