03-27-2008, 09:00 PM
The analogy I use that helps my clients understand about release of native vector files is that they would never expect a freelance photographer to release their negatives without great expense. By the same token, a digital artist would never release their native vector artwork without great expense.
I always take the time to educate my clients up front on the value differences between resolution independent vector art and resolution dependent bitmap art. I inform them that they must purchase the native vector artwork before I even share pdf attachments. I give them visual handouts to reinforce these concepts.
In your case, if they want the files bad enough they will purchase them. GIVE THEM AN OPPORTUNITY to purchase them. I had a client just yesterday who called me up after nearly two years and said she was excited because she was finally financially ready to purchase her "Digital Logo Disk Release". Do not just give them the native files free out of frustration (and I feel your pain on this). This act, despite the psychological relief, would be unprofessional. Stick to your script.
I always take the time to educate my clients up front on the value differences between resolution independent vector art and resolution dependent bitmap art. I inform them that they must purchase the native vector artwork before I even share pdf attachments. I give them visual handouts to reinforce these concepts.
In your case, if they want the files bad enough they will purchase them. GIVE THEM AN OPPORTUNITY to purchase them. I had a client just yesterday who called me up after nearly two years and said she was excited because she was finally financially ready to purchase her "Digital Logo Disk Release". Do not just give them the native files free out of frustration (and I feel your pain on this). This act, despite the psychological relief, would be unprofessional. Stick to your script.