04-16-2009, 05:37 PM
Boss/client never met an awkward phrase he didn't like.
His web pages are full of hard sell and "bullets."
Every point is repeated ad nauseum, unnecessarily.
Every point is repeated ad nauseum, unnecessarily.
It makes designing his stuff and maintaining the site a living hell.
How can I convince him to pare down the copy?
He is very old, and fairly "successful," so he will always pull the "experience" and "it's worked for over 40 years" cards.
(Yes, we need to hire an editor, and probably a strong-willed art director, but those things aren't on the horizon.)
His web pages are full of hard sell and "bullets."
Every point is repeated ad nauseum, unnecessarily.
Every point is repeated ad nauseum, unnecessarily.
It makes designing his stuff and maintaining the site a living hell.
How can I convince him to pare down the copy?
He is very old, and fairly "successful," so he will always pull the "experience" and "it's worked for over 40 years" cards.
(Yes, we need to hire an editor, and probably a strong-willed art director, but those things aren't on the horizon.)