11-23-2008, 10:41 PM
For arguments sake lets say that 1 hour of time on Rush's show cost the station $100,000 and from that $100,000 comes his salary and production costs. Advertising revenue during that hour defrays that cost such that the station ends up making money. Since they "must give an hour for the same price to a host of the opposite political persuasion" the stations should offer Rush one hour of time on their station for $200,000 and Rush would be responsible for selling the advertising and keeping whatever profits he could generate from said advertising. Host of the other persuasion would be offered the same 1 hour of air time at the "same price" and they could also keep whatever advertising profits were left over after they paid for their hour of airtime. Not only would this insure that each persuasion gets airtime for the "same price" but also guarantees the station makes money as non-conservative talk radio is not exactly a money maker (remember Air America in NYC)? My numbers may be off but I hope you get my point.
Also, if they were allowed an hour of lib talk for every hour of conservative talk it should follow a set schedule so that conservatives would know to tune in say at the start of every even hour and libs could tune in every odd hour. This would also allow for hosts to refute what each other said during the last hour.
Also, if they were allowed an hour of lib talk for every hour of conservative talk it should follow a set schedule so that conservatives would know to tune in say at the start of every even hour and libs could tune in every odd hour. This would also allow for hosts to refute what each other said during the last hour.