12-08-2008, 07:44 PM
N-OS X-tasy! wrote:
[quote=GGD]
Back in the early 1990's Apple changed their packaging to plain brown cardboard as part on an environmental initiative, but that changed back when Jobs returned.
The switch to brown boxes in the '90s had nothing to do with an "environmental initiative" and everything to do with cutting costs.
I'm just repeating what Apple said the reason was, you're entitled to your own opinion. The Quadra 700 sold for $5700, I don't think they were losing a lot of profit on the shipping box.