12-09-2008, 06:11 AM
Greg the dogsitter wrote:
I am a notable expert on typography, because I read a few pages on the topic last night. Go ahead. Ask me about kerning and ligatures; I can now actually remember what each of those things are.
Basically, different typefaces lend different moods and like that. Otherwise, I guess we'd all be using Arial.
(I know enough about typography to understand that some people that's possibly the most wretched idea in the world.)
Anyway, I'm writing a letter to a big ol' company...mentioned a few posts down...and created a teeny AppleScript (see same post) to have the document cycle through each of several typefaces, automatically.
In a nutshell, seeing the entire document change appearance makes a whole lot more sense than just viewing each typeface in the font menu. I was pleased to see just how different the document feels with every change.
So, that's it. I found out a neat thing. :-)
Being as you've now become an expert I can let you in on a few tips we use in the Expert Type Club. I suggest you take the list of fonts you chose and assign one to each paragraph in your letter. Those of us in the ETC know that the more fonts you can use in a document, the better it looks. You will also be sending a message to your peers that You Know Fonts and stuff and are now ready to become the type go-to person at work.
You don't have to thank me, I do what I can to help those in need. Good luck with your project.