Is it just me or did toner really jump in price?

[M A V I C]

Last time I was shopping I could have sworn the office supply stores had the HP 15A cartridges for $50, and the refill shop had them for a little over $30 for the 15X. Now I go to buy again, albeit a few years later, and the previously $50 cart is $75, and the $30ish cart is $63.

Man, wish I didn't need it today, or I'd just find another solution.