04-16-2009, 05:52 PM
Recommend an experiment. Put together a prospect page for one product with his verbiage. Put together another prospect page for another product with a pared down version.
See which sells better.
It is possible that, for his customer base, that he is right. Some people want BS.
See which sells better.
It is possible that, for his customer base, that he is right. Some people want BS.