04-16-2009, 10:54 PM
http://www.hdradio.com/faq.php
Luckily for them, most everyone equates letters the "HD" with high definition, so claiming otherwise at the bottom of a FAQ page lets them simultaneously come clean and reap the benefits of the popular interpretation. Marketing schmucks and hucksters. It's low-bitrate crap with a broadcast range much smaller than FM or AM. Not a competitor to sat radio. A competitor to the existing, better solution: FM and AM wrapped up in "digital goodness."
Just don't drive too far in your car or around many structures --- instead of some temporary static and noise you get total silence if there's a reception problem.
The various radio stations that promote it got subsidized HDRadio broadcasting equipment from Ibiquity, who owns the rights to this format.
from Ibiquity's site wrote:
Q : WHAT DOES THE HD IN HD RADIO MEAN?
A: The ‘HD’ in ‘HD Radio’ is part of iBiquity Digital’s brand name for its digital AM and FM radio technology. It does not mean either hybrid digital or high definition, it is simply the branding language for this new technology.
Luckily for them, most everyone equates letters the "HD" with high definition, so claiming otherwise at the bottom of a FAQ page lets them simultaneously come clean and reap the benefits of the popular interpretation. Marketing schmucks and hucksters. It's low-bitrate crap with a broadcast range much smaller than FM or AM. Not a competitor to sat radio. A competitor to the existing, better solution: FM and AM wrapped up in "digital goodness."
Just don't drive too far in your car or around many structures --- instead of some temporary static and noise you get total silence if there's a reception problem.
The various radio stations that promote it got subsidized HDRadio broadcasting equipment from Ibiquity, who owns the rights to this format.