05-31-2009, 02:59 PM
That market is cutthroat but it would not surprise me if that were to happen. I have worked with clients in the past who would buy ANYTHING Apple had on the high-end. There are people with deep pockets who will pay for anything. One client just bought a 52" LED TV for his house (I could not even guess what that cost - as he had to special-order it).
There are products, because of cost, that exist only on the boutique end, yet they sell well (albeit in small numbers). I remember seeing a friend's house in high school (1984, IIRC) where he had A/V equipment that was not even on the US market (his father was involved in that industry). At one party they had, he asked me to "watch" a drawer where his father kept his "prized" tonearms.
Apple TV sales would no way challenge Sony, Samsung, Sharp, etc., yet if they don't aim at saturation and had something the others did not offer, such as, built in AppleTV functionality (for one less box), they would sell well.
There are products, because of cost, that exist only on the boutique end, yet they sell well (albeit in small numbers). I remember seeing a friend's house in high school (1984, IIRC) where he had A/V equipment that was not even on the US market (his father was involved in that industry). At one party they had, he asked me to "watch" a drawer where his father kept his "prized" tonearms.
Apple TV sales would no way challenge Sony, Samsung, Sharp, etc., yet if they don't aim at saturation and had something the others did not offer, such as, built in AppleTV functionality (for one less box), they would sell well.