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It doesn't matter what it means really. As long as it does what they need it to do. 3G allows me to stream music from Google Play and watch YouTube videos. I hot-spot my MBP to it all the time. 4G is faster but not noticeable unless the stream stalls. The most frustrating thing is if there is no data connection at all to speak of.
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LTE to me sounds like "Lite." Which probably is appropriate based upon how much carriers are looking to limit or throttle data plans.
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Apple doesn't care because it knows people will buy it's crap. I know I do.
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Very excited about the new Kindles. Alas, the Target open box iPad deal was too hard to pass up. So no Kindles for me, not in the near future. Still have my E Ink Nook Simple Touch and Nook Tablet as well. I'm all tableted/eReadered out for the moment.
An inexpensive LTE plan is appealing, but I already have a mobile data plan that isn't tied to a single device.
While I won't be making the Kindle leap just yet, I love the competitiveness of the offerings.