09-07-2012, 10:54 PM
silvarios wrote:
[quote=guitarist]
Will the term "LTE" will never connect with consumers?
Any product that has a bunch of letters, instead of meaningful words, after the name, is just another product with some letters added on, and is indistinguishable from hundreds of other unmemorable products with unnecessary letters associated with it. People are busy, and don't care to decode them.
On the other hand, if they're trying to promote a course in "bad branding techniques 101", it's a good example!
You lost me. The iPad pages on Apple's own site mentions LTE all over the place. The actual iPad model is called iPad WiFi + Cellular. That's any better than Kindle Fire HD LTE?
Yeah, it is better.
Ask the average person what "LTE" means. They'll draw a blank. Ask them if they recognize the term WiFi. Ten year olds know what WiFi is.
My objection isn't rational, I'm aware of that.
Of course LTE should be in the description. And if they want to make "LTE" part of the name of their product, it's their business. And yeah, I realize it's a silly thing to object to--my trivial complaint is not aimed at the Kindle so much as the consumer tech industry in general, cell phones, A/V receivers, automobiles, etc., the pointless stream of meaningless letter that pile up.
Perhaps I'm spoiled by Apple's refreshingly straightforward, relatively uncluttered real-life naming conventions. In recent history, they had computers with G3, G4, etc., but less so, over time, as Steve Jobs preferred standard English words and pleasingly-named products with a clear brand identity. I'm glad the MacBook Air is called a MacBook Air, instead of the "MacBook Air LX Hi Res RZX11 HD"
Hey, is that new Kindle Fire have HD capability? I watched the video ad. But it wasn't clear if it's capable of HD or not. Is it? It barely mentioned it!