miss the old shipping boxes

[N-OS X-tasy!]

GGD wrote:
Back in the early 1990's Apple changed their packaging to plain brown cardboard as part on an environmental initiative, but that changed back when Jobs returned.

The switch to brown boxes in the '90s had nothing to do with an "environmental initiative" and everything to do with cutting costs.

[N-OS X-tasy!]

billb wrote:
Presumably to protect the integrity of the inner box. Probably also to disguise the contents.

Precisely.

[space-time]

abevilac wrote:
OK. Stand corrected. My recents have all been laptops. I thought they were using brown boxes for security reasons.

they still use beautiful white boxes for MacBooks. we got one in March this year.

[GGD]

N-OS X-tasy! wrote:
[quote=GGD]
Back in the early 1990's Apple changed their packaging to plain brown cardboard as part on an environmental initiative, but that changed back when Jobs returned.

The switch to brown boxes in the '90s had nothing to do with an "environmental initiative" and everything to do with cutting costs.
I'm just repeating what Apple said the reason was, you're entitled to your own opinion. The Quadra 700 sold for $5700, I don't think they were losing a lot of profit on the shipping box.

[prymsnap]

LyleH wrote:
Every year my Imagewriter II box is placed under our Christmas tree to keep it at the right height. :-)

LyleH

That's EXACTLY what I do too!

[M>B>]

If you have a "picture box" and want a brown box. Just undo it at the seam and turn it inside out! Works for other boxes too, like FedEx etc.

[testcase]

My MBP had the regular picture box carefully cushioned inside a plain brown box.

[N-OS X-tasy!]

GGD wrote:
[quote=N-OS X-tasy!]
[quote=GGD]
Back in the early 1990's Apple changed their packaging to plain brown cardboard as part on an environmental initiative, but that changed back when Jobs returned.

The switch to brown boxes in the '90s had nothing to do with an "environmental initiative" and everything to do with cutting costs.
I'm just repeating what Apple said the reason was, you're entitled to your own opinion. The Quadra 700 sold for $5700, I don't think they were losing a lot of profit on the shipping box.
That's not my opinion - it is a fact as stated by Apple during that time period. It's a shame I don't have my old issues of MacUser around to use as a source for this fact.

Financially, Apple was in a world of hurt back then - or don't you remember how close the company came to perishing prior to Jobs' return? They may have offered the Quadra 700 for $5700, but that doesn't mean they sold many of them.

[GGD]

N-OS X-tasy! wrote:
[quote=GGD]
[quote=N-OS X-tasy!]
[quote=GGD]
Back in the early 1990's Apple changed their packaging to plain brown cardboard as part on an environmental initiative, but that changed back when Jobs returned.

The switch to brown boxes in the '90s had nothing to do with an "environmental initiative" and everything to do with cutting costs.
I'm just repeating what Apple said the reason was, you're entitled to your own opinion. The Quadra 700 sold for $5700, I don't think they were losing a lot of profit on the shipping box.
That's not my opinion - it is a fact as stated by Apple during that time period. It's a shame I don't have my old issues of MacUser around to use as a source for this fact.

Financially, Apple was in a world of hurt back then - or don't you remember how close the company came to perishing prior to Jobs' return? They may have offered the Quadra 700 for $5700, but that doesn't mean they sold many of them.
Well, I'm also saying that it's a fact that Apple stated environmental reasons for that change back in the early 1990's, but I'm also unable to find a press release (this was before the web became popular, it was probably posted on AppleLink at the time). At the same time they also announced that they were making changes to their Printed Circuit Board manufacturing to reduce the toxic chemicals used. It's quite possible that this was announced on Earth Day during one of those years.

This was around 1991-1992, those weren't the times that Apple was hurting, this was during the Sculley days with 35% profit margins, and before Windows 95 came out. During that time the PowerBook 140 and 170 were also selling very well. Apple was paying profit sharing to employees, and paying a dividend to shareholders during that time period. You might want to re-check your "facts'.