top heavy?!.....brand new McDonald's menu item launching.......

[NewtonMP2100]

....muffin tops......got the idea from the 'Seinfeld' episode.......for breakfast.....


....they are losing breakfast customers so hope to gain more......



McDonald's looks to muffin tops to reclaim breakfast customers

.....In a gambit to reclaim sagging breakfast sales, McDonald's is taking a page from a "Seinfeld" script.

McDonald's is looking at selling just the tops of muffins -- "the best part," according to TV character Elaine Benes in a classic 1997 episode of the popular sitcom -- as the fast-food giant strives to bring back lost breakfast customers.

Consumers can "expect to see an elevated McCafé experience in our modernized U.S. restaurants – delicious menu items like muffin toppers, coffee cakes, apple pies with lattice crusts that are baked in-restaurant," a McDonald's spokesperson emailed. "Beyond McCafé, we are currently testing catering at breakfast in 195 Orlando-area restaurants."

While McDonald's declined to elaborate further, the company has been trying out the muffin-top idea in parts of the country since last year, with its muffin toppers -- lemon poppy seed, blueberry and double chocolate -- getting some attention on YouTube and in other online venues.

Ads offering discounts on the muffin tops ran in Times-Leader publications in Indiana last summer. McDonald's has also tested offering coffee cake and 160-calorie blueberry muffin tops in the Baltimore area, according to Bloomberg News.

Since announcing all-day breakfasts in 2015, McDonald's has seen overall sales in the U.S. soften. The globe's largest restaurant company is now looking to take back breakfast customers who've since gone elsewhere.

Taco Bell started selling selling breakfast in 2014, and Jack in the Box offers breakfast all day.




you're the......top.........?!

[N-OS X-tasy!]

Pay more for less -- God bless America!

[BernDog]

Top o’ the muffin...TO YOU!

[Paul F.]

Last week, I had opportunity (OK, driven by starvation...) to grab a couple things from the $1/$2/$3 menu.
I have to say, the "Classic Chicken" was markedly improved in quality over a few years ago (the last time I ate anything non-breakfast at McDonalds).
It was actually tasty enough that I'd consider eating one in a non-desperation manner. Like, by choice!

I'm not a fan of "sweet" breakfasts like muffins, so I don't see myself trying the muffin-tops.

I am cautiously optimistic about McDonalds "quality push" campaign.

[3d]

Dang. Those actually look really good. I'd try the blueberry and lemon/poppy if it comes to NYC/LI.

[Racer X]

I wonder what "The Cleaner" would think about these?

[NewtonMP2100]

.....perfect for this place 'cause everyone here loves it when a top is taken off........

[jdc]

3d wrote:
Dang. Those actually look really good. I'd try the blueberry and lemon/poppy if it comes to NYC/LI.

Looks can be... photoshopped... look at this delicous qtr pounder...

[N-OS X-tasy!]

Paul F. wrote:
Last week, I had opportunity (OK, driven by starvation...) to grab a couple things from the $1/$2/$3 menu.
I have to say, the "Classic Chicken" was markedly improved in quality over a few years ago (the last time I ate anything non-breakfast at McDonalds).
It was actually tasty enough that I'd consider eating one in a non-desperation manner. Like, by choice!

I'm not a fan of "sweet" breakfasts like muffins, so I don't see myself trying the muffin-tops.

I am cautiously optimistic about McDonalds "quality push" campaign.

Last weekend, curious to see if their "new" Quarter Pounder is as good as their old one, I tried one. I can't say I noticed a difference.

[Paul F.]

Eh.... my sample size of one chicken sandwich may be too small to really know anything for sure. But, next time I skip breakfast and forget lunch until 3pm, I may give a quarter pounder a try.

N-OS X-tasy! wrote:
[quote=Paul F.]
Last week, I had opportunity (OK, driven by starvation...) to grab a couple things from the $1/$2/$3 menu.
I have to say, the "Classic Chicken" was markedly improved in quality over a few years ago (the last time I ate anything non-breakfast at McDonalds).
It was actually tasty enough that I'd consider eating one in a non-desperation manner. Like, by choice!

I'm not a fan of "sweet" breakfasts like muffins, so I don't see myself trying the muffin-tops.

I am cautiously optimistic about McDonalds "quality push" campaign.

Last weekend, curious to see if their "new" Quarter Pounder is as good as their old one, I tried one. I can't say I noticed a difference.